June 2011

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At #DandDuk the other night (of which a write up will happen soon), someone mentioned how they tweet a review as they get out of the theatre and sometimes during the interval. It’s something that I’ve heard or seen other people do, from bloggers to professional critics, and I think it’s a neat little way to review a show, especially in today’s ADD society.

From this I had an idea. Create a Twitter account that auto-tweets 140 character reviews from theatre bods if they hashtag them. The tweet wouldn’t be a standard RT, but the initial review with an attribution to the author at the end of the tweet. It would act as an aggregation of theatre reviews that anyone could look at for a quick snapshot of what others thought.

After tinkering around for about 15 minutes, I had something working. However, I wanted to make sure that the account only tweeted out reviews from trusted people to stop the channel being abused. I also didn’t want to have to moderate it, as I wanted it to be completely automated.

The result was @140thtr.

The premise is that a list of bloggers (who can be found here) can tweet their review with the hashtag #140thtr, and it will appear in the @140thtr feed within half an hour (cycles on Twitter are a bit problematic).

I was astounded by how easy it was to set up with a mixture of php, Yahoo! pipes and a handy service like TwitterFeed. However, at the moment the names of the reviewers are manually entered. What I aim to do in the future is to tie it into the above list, so as soon as someone is on the list, they are automatically approved. I’ve figured out how to do it, but the results are a little ugly at the moment, so I’ll play around with it and see.

If you want to be added to the 140thtr list, then let me know on Twitter or comment here.

 

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Reviewing shows as a blogger can be an expensive business. When I started back in 2009, I was strictly told that I was allowed to spend no more than £20 on theatre tickets per month (considering my salary at the time, this was rather generous). This prompted me to look for ways that I could see theatre without paying, or at best, paying a relatively small amount. Since I have recently stopped reviewing shows, I thought I’d share the ways I’ve found to reduce the cost of shows.

However, there is a rather important caveat… You can’t be particularly picky about the shows you want to see, and you mustn’t expect to only see West End shows. Most of the shows I have seen in the past year haven’t been things I would’ve necessarily sought out on my own. However, it’s broadened my views and opened my eyes to the world of theatre beyond the West End and the majors.

Young and free

One of the first things I investigated when I got here was the A Night Less Ordinary scheme. While the scheme sadly ended in March due to budget cuts, there are a few theatres still offering under 26 schemes. The first one that I joined was Barbican Centre’s freeb program, which is done through a simple online form. This allows you to buy up to 2 tickets for a range of shows. The beauty is that the second person doesn’t need to be under 26 either (just don’t take them to the counter if they look too old). However, tickets do go quickly, so you need to get in there fast. The best bet is to ‘Like’ the freeb page on Facebook, as they’ll let you know when a new lot are on sale.

Another gem from A Night Less Ordinary is the National Theatre’s Entry Passprogram. While you need to fill in an archaic paper form and wait a few weeks for your card, your first show is free and any subsequent shows are £5. Apparently the Donmar have a similar scheme called Donmar Discovery, but it is nigh impossible to get tickets (as it is with most of their shows).

Use the Twitters

If you want free or cheap tickets, make sure you are using Twitter effectively. Follow the major theatres, as well as staff from the theatres (especially marketing and PR). Also, follow accounts like FreeLondon, who tweet when someone is offering free things. If you keep following these people and paying attention, you can pick up some great offers. For example, a theatre-bod I follow on Twitter recently tweeted that he had a bunch of free tickets toUmbrellas of CherbourgHair were offering £20 for press night, due to unsold tickets.

If you already have a network of theatre tweeps who you follow and have some kind of relationship with, set up a list of theatre people (here’s mine as an example), add that list to Tweetdeck and filter the column with a few simple keywords like “‘free ticket’ OR ‘+1′ OR ‘spare ticket’.” You’ll be surprised how many people you know are looking for people to take spare tickets. While I’ve never gone to the effort of setting up a dedicated column in Tweetdeck, I’ve managed to see some fantastic (and dreadful) shows through this method. Through this I’ve also managed to make some fantastic friends out of people I had only spoken to a few times on Twitter, which brings me to my next point…

Network like a whore

Using a tool like Twitter is fantastic to network within the industry. Almost exclusively through Twitter, I have managed to build a great network of theatre people within the UK from scratch, and am lucky enough to now call a lot of those people friends. Events like Twespians (disclosure: I run this with the lovely Laura Tosney) then cement these relationships by bringing them offline over a few drinks.

The benefit of this is two-fold. Not only will you make friends with a new group of people who have similar interests to you, but you’ll also be building a network of industry contacts who, when you feel comfortable, may be able to help you get tickets. This isn’t using people, however, as when you have +1s for yourself, you’ll have a group of friends who you can offer tickets to.

Don’t be afraid to ask

Finally, once you build some credibility with your writing (committing to a time schedule for posting, cross posting to sites like Up The West End and building a network are good starting points), don’t be afraid to ask theatres and PR people for press tickets. It’s easy to find details online (A Google of ‘theatre name press officer’ sometimes does the trick, as does a LinkedIn search), and failing that @ the theatre on Twitter. Be honest about the level you blog at (installing Google Analytics is a good way to monitor how successful you are), talk about the network you have and ask if you can be added to the press list. Contacting agencies like AKAPremier PRArthur Leone and The Corner Shop PR are a good idea as well. You won’t always get a yes, but sometimes you will.

If they do say no, it may not hurt to ask why (in a friendly way). Keep writing and ask again at a later point.

Also, contact existing sites like Fringe Review (contact me if you want to get involved with them and I’ll put you in touch) or Whatsonstage to see if they are looking for reviewers. The advantage of these is that they do a lot of the leg work for you in arranging tickets. However, once again don’t expect a yes straight away. Ask why, keep writing and ask again at a later point.

If you have any comments or want to hurl any abuse at me then feel free to leave a comment or hit me up on Twitter.

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I am tendering my official resignation as a blogger-critic. It has taken me two months to decide this, and this post was going to be a long diatribe about the personal reasons behind it (which I did write and can be found here instead), but instead I have decided to write down the reasons why reviewing theatre got the axe.

Hopefully this will make other bloggers sit back and reasess why they are blogging and whether reviewing is the right thing for them to be doing.

Passion

It probably comes as no surprise that you need passion to become a decent blogger, not only for watching theatre but also for writing about theatre. The first alarm for me was when theatre going started to feel like a chore. However, the problem wasn’t with the actual theatre going experience, but the fact that I wasn’t necessarily seeing the things I wanted to see, and was dreading having to write about it the next day. This, exacerbated by the time constraints placed by most theatre reviews websites and publications, meant that I would rush through a by-the-book templated review that had no passion in the writing or opinions. Hopefuly this means that I can return to the lovely prospect of seeing theatre without obligation.

Shortened version: If you aren’t passionate about seeing theatre (and all kinds of theatre) AND about writing for theatre, then don’t bother.

A unique voice

At last count there are approximately 500 million theatre bloggers within London (also, studies show that almost 85% of statistic are made up). Within that there are some talented and dedicated writers. Ought to be Clowns, West End Whingers, A Younger Theatre and Carousel of Fantasies (no matter how much I disagree with the author) come to mind when it comes to well written, well thought out criticism, and in the case of the first two, a nice dose of wit to accompany.

However, out of the 499,999,996 others there is an awful lot of ‘meh’ that exists out there as well. Another realisation was that I was firmly in that portion, as I failed to find a unique voice amongst the crowd.

Shortened version: Find a unique voice that differentiates you from the sea of bloggers. If you don’t, you’ll probably drown.

Respect for my peers

I’m going to make a confession. In the past six months I have probably read three theatre reviews on blogs. If I don’t even read these reviews, then why should I expect anyone to read mine? I descended into a realm of arrogance that made me assume I didn’t need to read the work of my peers, when in reality, it was probably one of the main contributors to my second point about unique voice. In fact, the only reviews I did read were to make me angry enough to write.

It holds true within any industry that you constantly need to look at the work of your peers to make sure you are remaining relevant and engaging, and not just parroting what someone else is saying. In the tech industry, the same mistake was made by Microsoft, who refused to look at the work other companies were doing. As a result, they are now playing a huge game of catch-up to remain relevant within the industry.

Shortened version: Read the work of your peers. It will make you a better writer and keep your work in perspective.

The stagnation of theatre blogging

This is something that I spoke about at Twespians Fringe in March, and if I were to pick one, my main reason for stopping. To me, theatre blogging is becoming slightly stagnant. In my opinion, the main cause of this is that there are too many people reviewing shows and not writing about theatre in a more general way. At the moment, theatre commentary is mainly covered by the majors, like The Stage (Shenton’s View comes to mind) and Guardian bloggers, with a few noteable exceptions in the blogging realm like A Younger Theatre. The more bloggers we have talking about the future of theatre, innovation within theatre and problems within the industry, the quicker we can push the industry forward.

To draw a parallel, in design there are a plethora of writers who write about the industry and where it needs to be going (look at A List Apart for an example). They pull from all sources of inspiration, write about it and then get on stage and talk at conferences, meetups and barcamps. In turn, more people hear/read about this, form their own opinion, and start writing about the industry as well. As a result, the industry has moved forward in leaps and bounds within the last five to ten years.

We could do the same for theatre.

My suggestion? Take a week and pick an issue that you feel passionately about, or something cool you saw in another industry that you can tie back into theatre. Craft a post over a number of days (without seeing any shows) and then post it. Chances are you’ll get more people reading it than your ordinary reviews posts.

Shortened version: Don’t only write reviews. Branch out into commentary, opinion and awesomeness within theatre.

While this means that I will officially stop writing reviews as of today. However, if you still want to invite me to your show, please do. If I see something that I think is worth writing about, I’ll still write about it. However, it won’t include a star-rating, have the word ‘review’ in it and could possibly go off on a million and one tangents. Who knows, it may even include some pretty pictures.

So, in conclusion, I am officially stopping my aspirations to be a blogger-critic. I am now going to officially start my tenure as a theatre blogger. Who blogs about theatre. Not just reviews it.

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